brand: SKOL
what: The most daring side of the brand was SKOL Records, its original music label. Actual music culture icons like Karol Conká, Boogarins and Tropikillaz were launched and managed by SKOL. Our main objective: shape the next music scene in Brazil and give more energy and contemporanity to the brand. The results are tons of original produced contet as video-clips, docs, reviews, singles, records, music festivals, products, apps and services, and on and on and on.
who: Ambev + F/Nazca Saatchi&Saatchi + B!Ferraz + lots of talented producers for the video and audio of original content
me: strategy, management, production, approval.
Youtube's 8million hit, this single was one of the most played songs in Brazil on 2015. the video-clip was produced with Kondzilla famous funks and hip-hop producer.
Working as a Festival Miles Program, this card give access to every festival, show or performance SKOL Records was in.
More than Sponsorships at festivals, we produced real time content, brand experience and artist's interaction on and off stage.
Spotify Partnership: plugin launched to create the perfect intersection playlist with festival's artists, frineds or whoever you want.
Facebook Partnership: on Lollapallooza we were smashing walls and connecting people, so our main activation was to create a Facebook Messenger Tag Bottom so people could tag and add anyone to connect in just a snap.
